And what came from that is that you found an “average” of the high end of the pay scale and the low end of the pay scale.
With that in mind, your next direct task is to find your personal assets.
Not only are you going to find them, but you are going to hone them like a laser and then translate them into practical, real-world value that would make any employer beg you to take a raise in pay.
And no, I’m not talking about stocks or money… I’m talking about “soft” assets.
When I talk about soft assets, I’m talking about your skills and expertise.
In today’s “knowledge economy” this is even more and more important because we’ve gone from primarily using our physical muscles to using our “mind”.
Peter Drucker, the famous business consultant, coined the term “knowledge worker” in the late 1950’s when he predicted that people will begin to work more with their heads (meaning their Knowledge) than they would with their hands (meaning their physical skills).
And while this idea isn’t new, it’s something that is way more common-place now that it was even 10 years ago.
So, the first step is to take out a piece of paper and draw a line down the middle of the page.
On the left hand column, title that section “Soft Assets”.
On the right hand column, title that section “Real World”.
You are now going to take your list of soft assets and associate them to tangible things.
On the left hand side, write down as many soft assets you can think of. For me, some examples are Photoshop Skills, designing the UI (User Interface) for Mobile Apps and how to create Websites using Microsoft IIS 7.
These are specific skills that, to the average person mean absolutely nothing… except that I know how to make myself sound really cool.
But if you were someone who wanted a webpage made with original artwork that looks the same on a Mobile App as it does on a webpage you would have a different perspective.
Next, move over to the right hand side and list out your “real world” skills. Or, said another way, start listing how those “soft assets” can be directly translated into practical skills that make sense for your job and that make business owners want to give you a raise.
So, the real idea is to connect your soft assets with actual tangible results. These are the things that you are going to use as evidence in the near future.
For example, one of my knowledge skills was Photoshop. I know how to adjust layers so that pictures look sharp and crisp. I can take a dull and drab picture and really make it “pop”… or, I can take a particular photograph and adjust the colors so that it fits better on a webpage from a graphical perspective. I also can add or remove light so that the subject is even more dramatic. I know this like the back of my hand.
If it’s something you can TEACH, it’s even better. If you can correctly teach something that means you’ve mastered it, which takes you to another level altogether.
And in the case of Photoshop, that’s indeed something I can teach. I’ve done it for so long that I often use “lingo” and “industry” words to describe things, which is something you ALWAYS want to avoid when talking to your boss (we’ll get into that later).
Using my knowledge and a working computer I can make something tangible that someone can see. They can tell the difference between two pictures and see that one is better than the other.
Continue this exercise until you have aligned all your soft assets with physical and “tangible” things you can produce in the real world.
Don’t be afraid to take a lot of time on this. This is what you are going to start to use as solid and concrete evidence to your boss to get a raise. The more time you put into this, the more evidence you will have… So don’t start to sell yourself short now.
I’m sure that by now you’ve figured out that recurring theme is the creation of value.
And it boils down to this: The more value you can create for someone the more likely they will pay you what you are worth… or MORE than what you are worth.
Keep this in mind as you are turning your soft assets into real-world reasons to get a raise at work.
Thanks for reading.
Talk to you soon,